Bericht zu einer untersuchung uber kaufmotive und versandhauswahl von Neckermann- und Quelle-kunden / (unter spezieller berucksichtigung der beiden kataloge).

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1969.

In German.

Part of : Ernest Dichter papers.

Neckermann Versand KGaA.

Mail-order business -- Germany (West) -- Marketing.

Commercial catalogs -- Rating of.

Delivery of goods -- Psychological aspects.

Corporate image.

Advertising -- Mail-order business.

Consumers -- Germany (West) -- Attitudes.

Quelle mail-order catalogs.

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