An evaluation of the name "Rambler" / proposal for a motivational research study.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1968.

Part of : Ernest Dichter papers.

American Motors Corporation.

Automobiles -- Marketing -- United States.

Branding (Marketing) -- Rating of.

Consumers -- United States -- Attitudes.

Rambler automobile.

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