A fresh look at the concept of "Seasoned in Butter" canned vegetables / a motivational research proposal.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1968.

Part of : Ernest Dichter papers.

Libby, McNeill & Libby.

Canned vegetables -- Marketing.

Canned vegetables -- Purchasing -- Psyvhological aspects.

Women consumers -- United States -- Attitudes.

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