A motivational research study of Christmas clubs and banking.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1968.

Part of : Ernest Dichter papers.

Christmas Club Corporation.

Christmas clubs -- Marketing -- United States.

Christmas shopping -- Psychological aspects.

Christmas clubs -- Membership -- Attitudes.

Saving and investment -- Psychological aspects.

Consumers -- United States -- Attitudes.

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