An evaluation of the name "Saab" / proposal for a motivational research study.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1968.

Part of : Ernest Dichter papers.

J. M. Mathes, Inc.

Saab (Firm).

Saab automobile -- Marketing -- United States.

Branding (Marketing) -- Rating of.

Consumers -- United States -- Attitudes.

If you are not immediately redirected, please click here