A motivational research study of opportunities for Simmons convertible sofas / preliminary draft proposal.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1968.

Part of : Ernest Dichter papers.

McCann Erickson, Inc.

Simmons Furniture Inc.

Sofas -- Marketing.

Furniture -- Purchasing -- Psychological aspects.

Consumers -- United States -- Attitudes.

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