Proposal for a motivational research study of the Sacramento "Union".

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1968.

Part of : Ernest Dichter papers.

Sacramento Union.

Copley Press Inc.

American newspapers -- California -- Sacramento -- Marketing.

American newspapers -- Sections, columns, etc. -- Front pages -- Effectiveness.

Newspaper reading -- Psychological aspects.

Sacramento (Calif.) -- Newspapers.

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