Bericht zu einer motiv- und produktkonzeptionsstudie ueber feinseifen, speziell uber "maennlich" konzipierte feinseifen.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1968.

In German.

Part of : Ernest Dichter papers.

Wilkinson Sword GmbH.

Soap -- Marketing -- Germany (West).

Soap -- Purchasing -- Psychological aspects.

Hygiene -- Psychological aspects.

Male consumers -- Germany (West) -- Attitudes.

Corporate image.

Advertising -- Soap.

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