A motivational research study on Siemens' image and advertising.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1968.

In German.

Part of : Ernest Dichter papers.

Siemens Aktiengesellschaft.

Asian Industry (Bombay, India).

Vision (Mexico City, Mexico).

Time (Johannesburg, South Africa).

Advertising -- Electric industries -- Germany.

Corporate image.

Advertising, Newspaper -- India -- Rating of.

Advertising, Newspaper -- Mexico -- Rating of.

Advertising, Newspaper -- South Africa -- Rating of.

Executives -- India -- Attitudes.

Executives -- Mexico -- Attitudes.

Executives -- South Africa -- Attitudes.

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