Bericht zu einer motiv- und marketingstudie ueber versicherungen, Versicherungsgesellschaften und ueber das idealimage der Secura.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1968.

In German.

Part of : Ernest Dichter papers.

Secura Gesellschaft fuer Haftpflicht, Unfall- und Sachversicherung.

Insurance companies -- Germany (West) -- Marketing.

Advertising -- Liability insurance.

Advertising -- Acident insurance.

Advertising -- Property insurance.

Insurance agents -- Germany (West) -- Attitudes.

Corporate image.

Young consumers -- Germany (West) -- Attitudes.

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