The modern cereal / creative advertising approaches for Kellogg's corn flakes.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1968.

Part of : Ernest Dichter papers.

Leo Burnett Company, Inc.

Kellogg Company.

Breakfast cereals -- Marketing.

Breakfast cereals -- Purchasing -- Psychological aspects.

Breakfast cereals -- Flavor and odor.

Breakfast cereals -- Packaging.

Consumers -- United States -- Attitudes.

Corn flakes.

If you are not immediately redirected, please click here