The consumer's image of aluminum as a packaging material / a motivational research study.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1971.

Part of : Ernest Dichter papers.

Aluminum Company of America.

Aluminum in packaging -- Public opinion.

Aluminum foil -- Marketing.

Packaging -- Psychological aspects.

Consumers -- United States -- Attitudes.

Packaging -- Rating of.

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