New marketing opportunities for the "Knock-A-Boot".

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1968.

Part of : Ernest Dichter papers.

Bates Shoe Company.

Boots -- Marketing.

Boots -- Purchasing -- Psychological aspects.

Boots -- Design -- Rating of.

Consumers -- United States -- Attitudes.

Sales personnel -- United States -- Attitudes.

Advertising -- Shoes.

Bates Knock-A-Boots shoes.

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