Proposal for a motivational research study / How to bring the use and sale of the Merriam-Webster dictionary up to date with the modern communications age.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1968.

Part of : Ernest Dichter papers.

G. & C. Merriam Company.

Encyclopedias and dictionaries -- Marketing.

Encyclopedias and dictionaries -- Purchasing -- Psychological aspects.

Young consumers -- United States -- Attitudes.

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