Bericht zu einer motivstudie ueber getranke, speziell ueber ein neues, leichtes alkoholgetraenk.

Croton-on-Hudson, N.Y. : Institute for Motivational Research, Inc., 1968.

In German.

Part of : Ernest Dichter papers.

Allgauer Alpenmilch Aktiengesellschaft.

Alcoholic beverages -- Germany (West) -- Marketing.

Drinking customs -- Psychological aspects.

Non-alcoholic beverages -- Purchasing -- Psychological aspects.

Drinking of alcoholic beverages -- Psychological aspects.

Alcoholic beverages -- Public opinion.

Consumers -- Germany (West) -- Attitudes.

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